Brand Guidelines

+ This guide defines the visual language, design style, and + principles that shape a clear and consistent brand experience, + no matter the team or area of expertise. +

+ At its core, Redo is about precision and clarity—just like our + mission to correct financial errors and optimize balance + sheets. This guide lays out the essential design standards that + bring our brand to life, from our color system and typography to + accessibility benchmarks and documentation. +

+ Whether you're designing for digital platforms or printed + materials, these guidelines ensure every touchpoint reflects the + trust and efficiency at the heart of Redo. +

+ +

01 Brand Strategy
02 Personality
03 Logo
04 Color
05 Typography
06 Art Direction

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01 Brand Strategy

+ In the world of finance, mistakes happen—miscalculations, + overlooked expenses, inefficiencies that silently erode + profitability. Businesses lose money not because they aren’t + earning, but because errors go unchecked. Redo restores + confidence in financial numbers. +

+ Born from the need for financial clarity, Redo was founded on a + simple yet powerful mission: to correct financial errors and + optimize balance sheets. We believe that precision is the key to + profitability, and that businesses shouldn’t be held back by + avoidable losses. With advanced technology and expert analysis, + we uncover discrepancies, eliminate inefficiencies, and restore + confidence in the numbers that drive success. +

+ At Redo, we don’t just fix mistakes—we empower businesses to + move forward with accuracy and efficiency. Because when the + numbers are right, the future looks even brighter. +

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02 Personality

+ Redo’s voice brings our brand to life through the words we write + and speak. The way we communicate with customers has the power + to transform their financial well-being. Through clear and + intentional language, we make financial corrections simple, + accessible, and stress-free. Our direct, approachable, and + transparent voice ensures that fixing mistakes feels + effortless—so our customers can move forward with confidence. +

Tone & Voice

+ Our Vision: why we exist + To create a future where every business maximizes their potential. +
+ Our Mission: what we do + Correct financial errors and optimize balance sheets. +
+ Our Promise: how we help + Empower businesses to move forward with accuracy and efficiency. +

Sample Copy

Your Finances, Fixed the Right Way

+ Precision matters when it comes to financial corrections. A + small error can have a big impact on your savings, credit + score, or future financial goals. +

We Handle the Fix, You Focus on What Matters

+ Your time is valuable, and dealing with financial errors + shouldn’t take up more of it than necessary. Whether it’s an + unexpected overdraft fee or a billing mistake, we take care + of the correction process for you. +

Mistakes Don’t Have to Cost You—We’ve Got Your Back

+ An overlooked charge or a simple accounting mistake shouldn’t + throw off your financial plans. We step in to identify and + correct these issues before they become bigger problems. +

See an Error? We’ll Make It Right.

+ Not sure what that unexpected charge is? Worried about an + incorrect withdrawal? Instead of worrying or assuming the + worst, let us investigate and resolve the issue for you. +

+ +

03 Logo

+ The Redo logo is a sleek, modern arrow that curves backward, + symbolizing the power to rewind, correct, and optimize financial + decisions. The reversed motion represents our core + mission—helping businesses go back, fix errors, and recover lost + value. +

+ Designed with clean, sharp lines, the arrow conveys precision + and efficiency, while its fluid motion suggests agility and + adaptability in financial correction. The color palette + reinforces trust and clarity—deep blues or greens for stability, + complemented by bold accents to signify action and resolution. +

+ More than just a symbol, the Redo logo embodies our commitment + to turning financial missteps into opportunities for + growth—because in business, every mistake deserves a second + chance. +

Primary Lockup

Clearspace

Secondary Lockups

Incorrect Usage

+ Do not resize the mark +

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+ Do not rotate the logo +

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+ Do not change the color of the mark alone +

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+ Do not outline the logo +

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+ Do not reverse the lockup +

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+ Do not add gradients to the logo +

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Partnerships

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04 Color

+ Redo’s color palette is designed to evoke trust, reliability, + and financial clarity, ensuring that every touchpoint reflects + our commitment to accuracy and efficiency. Together, these + colors create a strong, dependable, and forward-thinking brand + identity, ensuring that Redo is instantly recognized as the + go-to solution for financial corrections and optimization. +

Primary Palette

+ +

Orange

Hex: #FA9819

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Blue Tint

Hex: #B6C9CF

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White

Hex: #FFFFFF

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Baby Blue

Hex: #C6EBF7

Secondary Palette

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Navy

Hex: #1E3D59

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Caption

Hex: #48749E

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Sky Blue

Hex: #DEEEFE

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Off-blue

Hex: #E8EBEF

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Deep Orange

Hex: #F45F00

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Black

Hex: #000000

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Dark Grey

Hex: #A3A3A3

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Grey

Hex: #E5E5E5

Gradient Palette

+ +

05 Typography

+ Redo’s typography balances clarity and professionalism with a + modern yet timeless type pairing, reinforcing our commitment + to accuracy, efficiency, and financial stability. +

+ +

+ Primary Sans-Serif (Rethink Sans Reg) + is a clean, modern sans-serif typeface that ensures legibility + and precision across all digital and print materials. Its + geometric structure reflects clarity, efficiency, and trust, + making it the ideal choice for data-heavy content, dashboards, + and user interfaces. +

+ Secondary Serif (Hedvig Letters Serif) + is a refined, authoritative serif font that adds a touch of + tradition and credibility. Used for emphasis in headlines, + reports, and financial documents, it reinforces Redo’s + expertise and reliability in correcting financial + discrepancies. +

+ This sans-serif and serif combination creates a dynamic + contrast—modern yet trustworthy, analytical yet approachable, + ensuring Redo’s brand communication is always clear, + professional, and dependable. +

Primary Typeface

+ Rethink Sans Reg +

Secondary Typeface

+ Hedvig Letters Serif +

Sizing

+ Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do + eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut + enim ad minim veniam, quis nostrud exercitation ullamco laboris + nisi ut aliquip ex ea commodo consequat. +

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+ Clear Up Confusion, Gain Peace of Mind +
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+ Type Sizes > 72pt/px + 100% Leading + -2% Tracking +
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+ Whether it’s a bank error, an unauthorized charge, or an + overlooked refund, we ensure you don’t pay for something you + shouldn’t have. +
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+ Type Sizes 55–72pt/px + 110% Leading + -2% Tracking +
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+ Our team works diligently to recover lost funds, correct + inaccuracies, and keep your financial records accurate—so + you can feel confident about every dollar in your account. +
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+ Type Sizes 24–55pt/px + 120% Leading + -1% Tracking +
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+ Financial errors shouldn’t slow you down or cause + unnecessary stress. Whether it’s an incorrect charge, a + duplicate transaction, or a miscalculated fee, we step in to + make things right. Our process is simple, straightforward, + and designed to get your money back where it belongs—quickly + and without hassle. +
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+ Type Sizes 0–24pt/px + 130% Leading + 0% Tracking +
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06 Art Direction

+ Redo’s photography style reinforces our brand’s core values— + trust, clarity, and financial empowerment—by showcasing visuals + that reflect professionalism, accuracy, and control. +